West Virginia Department of Commerce Matching Advertising Partnership Program - MAPP

Recent Pages: MAPP
 

Matching Advertising Partnership Program - MAPP



Important MAPP Notification:

Budgetary uncertainty following the Legislative session which revised the funding mechanism for the MAPProgram, has necessitated a Tourism Commission vote that effective beginning March 20, 2014, all MAPP applications are tabled for consideration until further notice.

Deadlines listed on the MAPP website will remain in effect for submission, and staff is available to answer questions, however, all applications are tabled for consideration at this time.

This decision will affect all award requests from March 20, 2014 until further notice.  It will not affect modifications or reimbursements for projects that have already been awarded.

 

Tourism Advertising Partnership Program (MAPP)

The Tourism Matching Advertising Partnership Program is a reimbursable partnership program that provides matching funds for innovative and effective direct advertising projects that increase visitation and travel expenditures in the State of West Virginia impacting the economic growth of the travel industry.

Deadlines

PLEASE NOTE: It is mandatory for ALL applicants at ALL award levels who are seeking MAPP funding to attend MAPP Committee and Tourism Commission meetings in order to represent their projects and answer questions.

Legislative Rule

MAPP Funding Levels

IMPORTANT NOTIFICATION

ALL APPLICANTS TO THE MATCHING ADVERTISING PARTNERSHIP PROGRAM

     The following revisions have been approved by the Tourism Commission for immediate implementation regarding MAPP applications approved after August 23, 2013:

  1.  Reduce the cap established by the Tourism Commission in October, 2009 for large MAPP applications (See Below) down from $400,000 to $100,000, and continue to fund large MAPP applications at the 60/40% -applicant/state funding match as has been in effect since July, 2012.
    Original implementation (October, 2009): Due to an immediate shortfall of funding and pursuant to the provisions of W.Va. Code R. § 144-1-3.5, the Tourism Commission voted on October 15, 2009 to limit the maximum amount of funding requested through the Matching Advertising Partnership Program to $400,000 $100,000 per applicant, per year, the year commencing with project approval date, and effective for all applications approved after October 15, 2009. Applicants that represent parent companies with affiliates may not exceed a total of $400,000 $100,000 per year in combined funding requests. Funds matched by individual tourism destinations that are dedicated to statewide organizations representing industry segments as a whole will not be counted towards the individual destinations' $400,000 $100,000 funding cap. Destinations specifically restricted by the Tourism Commission to utilize funding caps not to exceed 30% of total revenue contributed into the Cooperative Tourism Promotion Fund are excluded from the above $400,000  $100,000 cap.
  2.  Small $7,500 applications – The Tourism Commission will consider no more than one $7,500 application per applicant, per year.  Applicants that are non-profits and eligible to submit large and small applications within the same year may submit a maximum of one large and one small MAPP application in the same 12-month period.
  3.  All Convention and Visitors Bureaus (CVB’s) applying for MAPP funding must be accredited by the West Virginia Association of CVB’s.  Information available at:  http://www.wvacvb.org/Accreditation.html

    • Accredited CVB’s may submit a maximum of one large MAPP application per county, per year (12-month period).
    • Accredited CVB’s that apply for small $7,500 awards are not limited to one per county, but must follow the stipulations of #2 above.
  4. If applications are submitted and found to be incomplete and unable to be recommended by the MAPP Committee, applicants may resubmit their applications in accordance with the next established quarterly deadline.
  5. Pari-mutuel Gaming Destinations specifically restricted by the Tourism Commission to utilize funding caps not to exceed 30% of total revenue contributed into the Cooperative Tourism Promotion Fund have been reduced to funding caps not to exceed 25% of total revenue contributed.

     Please keep in mind, the above measures are considered by the Tourism Commission to be temporary, based on the amount of funding available for the next six months to a year.  The Tourism Commission will re-evaluate these measures as additional funding becomes available.

     In the meantime, please make sure that MAPP applications are complete, all forms signed and dated correctly and that the applicant name throughout the application appears as it does on the Secretary of State’s Business Entity web page for your business.  Also, keep in mind that the most successful tourism projects are those that have a positive economic impact tied to the application.

     Should you have any questions regarding the above, please contact Anna Plantz at 304-558-2200 or Anna.M.Plantz@wv.gov

ADDITIONAL PRIOR MAPP NOTIFICATIONS!

Eligible Applicants

Applicant means a for-profit or non-profit entity or organization located within the state that promotes tourism within the state and is also a destination. The term "applicant" may not include vendors that would be supplying services paid for out of MAPP funds, schools or camps.

Definition of "Destination":

"Destination" means one of the following:

  • A region or area located within the state containing three or more attractions;
  • An independent activity located within the state;
  • A cultural or historic site or event which includes, but is not limited to, fairs or festivals, heritage and historic sites and museums;
  • Entertainment establishments which include, but are not limited to, pari-mutuel gaming establishments, live performing art centers, sporting organization or arenas, vineyards or wineries;
  • Scenic or natural sites such as show caves or caverns; Theme or Amusement Parks; or Zoos, Aquariums or Wild Animal Parks;

Additional Definitions:

"Attraction" means an entity which is at least one of the following:

  • A cultural or historic site or event which includes, but is not limited to, fairs or festivals, heritage and historic sites and museums;
  • Entertainment establishments which include, but are not limited to, pari-mutuel gaming establishments, live performing art centers, sporting organizations or arenas, vineyards or wineries;
  • Scenic or natural areas such as show caves or caverns; Theme or Amusement Parks; Zoos, Aquariums or Wild Animal Parks;
  • Recreational Activities, including but not limited to whitewater rafting, skiing and snow activities, mountain biking, hunting and fishing.

"Independent Activity" means an entity or organization which attracts a minimum of eighty-five percent (85%) of its visitors from outside the local market and is at least once of the following:

  • An entity or organization which provides recreational activities including but not limited to, whitewater rafting, skiing and snow activities, mountain biking, hunting and fishing, bus tours, dinner cruises and sightseeing tours;
  • A Resort;
  • A Destination Inn or Bed and Breakfast;
  • An entity or organization offering vacation rentals; or
  • Destination shopping
  • Destination camping 

"Resort" means a full-service lodging facility that is frequented for relaxation or recreational purposes and offers at least two amenities.

"Amenity" includes spa services, golf courses, full-service restaurants, skiing or snow activities, tennis, horseback riding, hiking trails, boating or fishing.

"Destination Inn or Bed and Breakfast" means a lodging facility located within the state whose recognized reputation for service and amenities are the primary motivation factor for visitors to travel to the area where it is located.

"Vacation Rental" means a lodging facility including chalets, cabins or condominiums. The term "vacation rental" may not include hotels or motels. 

“Destination Camping”
means a full-service camping facility that is located within the state whose recognized reputation for service and activities are the primary motivating factor for visitors to travel to the area where it is located.  Destination Campgrounds must have cabin/lodge room facilities in addition to a minimum of 65 campsites, including RV sites with full hook-ups.  Camp sites must be numbered and the destination must include water, shower house, restrooms and firewood.  Visitor registration is required along with a campground host and night security.    Destination Campgrounds must have an on-site restaurant or grocery/gift shop facilities and offer at least three recreational camping activities.

“Recreational Camping Activities” includes hunting, fishing, boat rentals, boat launch ramp, swimming, horseback riding, ATV and/or hiking/biking trails, golf, miniature golf, and museums.

SEE PROGRAM OVERVIEW FOR AWARD LEVELS

 

 


Application Process:

$10,000+ - Contact Anna Plantz 304.957.9325, anna.m.plantz@wv.gov

$5,000 Fairs & Festivals - Contact Jane Godwin 304.957.9376, jane.e.godwin@wv.gov

Up to $7,500 - Contact Jane Godwin 304.957.9376, jane.e.godwin@wv.gov

Assistant - Contact Tonya Conley 304.957.9344, tonya.a.conley@wv.gov

FAX APPLICATIONS AND MODIFICATIONS TO: 304.558.4893 (See Introduction)


Reimbursement and Audit Process:

Loarie Butcher 304.957.9314, loarie.h.butcher@wv.gov

Eric Ayersman 304. 957.9386, eric.j.ayersman@wv.gov

Connie Rosenbaum 304.957.9322, connie.l.rosenbaum@wv.gov

Denise Allen 304.957.9354, denise.a.allen@wv.gov  

FAX: 304.746.0010


Logo Standards:

Creative Approval Requests: Contact Anna Plantz 304.957.9325, anna.m.plantz@wv.gov

Special use of The Brand Identity Logo that fall outside of the parameters of the logo standards guide, contact Anna Plantz 304.957.9325.

Computerized version of the Brand Identity logo, contact Rita Kee 304.957.9327.