West Virginia Department of Commerce Matching Advertising Partnership Program - MAPP

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Matching Advertising Partnership Program - MAPP



Tourism Advertising Partnership Program (MAPP)

The Tourism Matching Advertising Partnership Program is a reimbursable partnership program that provides matching funds for innovative and effective direct advertising projects that increase visitation and travel expenditures in the State of West Virginia impacting the economic growth of the travel industry.

Deadlines

PLEASE NOTE: It is mandatory for ALL applicants at ALL award levels who are seeking MAPP funding to attend MAPP Committee and Tourism Commission meetings in order to represent their projects and answer questions.

Legislative Rule

MAPP Funding Levels


ALL MAPP APPLICANTS – Important
NEW INFORMATION regarding:


•    Deadlines
•    Applications
•    Funding Caps


Due to funding cuts, the Tourism Commission voted at their June 12, 2014 meeting to revise the following regarding the Matching Advertising Partnership Program (MAPP):

  1. DEADLINES - Have been revised from quarterly to twice a year.  The new deadlines affect all funding levels ($10,000+ large applications; $7,500 small applications; and $5,000 Fair and Festival applications) and are as follows:

    Deadline
    Review by Tourism Commission
    August 1, 2014
    October 15 and 16, 2014*
    (Beginning Project Dates may not start before October 17)
    February 1, 2015
    April, 2015 - exact date TBD

    Applications must be received by 5 p.m. on the deadline date.  If the deadline falls on a weekend or holiday, the application must be received no later than 5 p.m. the next business day.
    *subject to revision

  2. All Applications must be received in complete form by the deadline.  Submissions must be accurate and complete (including all forms, pages, media information, signatures, tracking, disclosures, web vendor outlines, etc.) and in accordance with the information requested within the total application, as well as the submission cover page.  If applications are found by the Division to be incomplete or not in conformance with the Legislative rule, the applicant will be notified that the application is incomplete and they may resubmit at the next 6-month deadline.  MAPP staff at the Division will continue to be available to answer questions before the application is submitted, however, they may not recommend revisions after submission, and may not receive revisions after the deadline.

  3. Reduced funding cap for Large MAPP applications.  Due to reductions in funding (from approximately $4 million down to $2 million per year), the $100,000 cap established by the Tourism Commission in August, 2013 has required further reduction.  Beginning with the August 1 deadline, large MAPP funding requests may not exceed $50,000 for the amount being requested from the state until further notice.  Large MAPP applications will continue to be funded at the 60/40 – applicant/state funding match which has been in effect since July, 2012.  This revision will not affect matching levels for $7,500 small grants or $5,000 fairs and festival applications.  Destinations formerly restricted by the Tourism Commission to utilize funding caps not to exceed 25% of total revenue contributed into the Cooperative Tourism Promotion Fund have also been reduced to 50% of funds appropriated after statutory removals and proportionate to percentage contribution.
Should you need additional information, please contact Anna Plantz at the Division of Tourism at (304) 957-9325 or Anna.M.Plantz@wv.gov.
 
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ADDITIONAL PRIOR MAPP NOTIFICATIONS!

Eligible Applicants

Applicant means a for-profit or non-profit entity or organization located within the state that promotes tourism within the state and is also a destination. The term "applicant" may not include vendors that would be supplying services paid for out of MAPP funds, schools or camps.

Definition of "Destination":

"Destination" means one of the following:

  • A region or area located within the state containing three or more attractions;
  • An independent activity located within the state;
  • A cultural or historic site or event which includes, but is not limited to, fairs or festivals, heritage and historic sites and museums;
  • Entertainment establishments which include, but are not limited to, pari-mutuel gaming establishments, live performing art centers, sporting organization or arenas, vineyards or wineries;
  • Scenic or natural sites such as show caves or caverns; Theme or Amusement Parks; or Zoos, Aquariums or Wild Animal Parks;

Additional Definitions:

"Attraction" means an entity which is at least one of the following:

  • A cultural or historic site or event which includes, but is not limited to, fairs or festivals, heritage and historic sites and museums;
  • Entertainment establishments which include, but are not limited to, pari-mutuel gaming establishments, live performing art centers, sporting organizations or arenas, vineyards or wineries;
  • Scenic or natural areas such as show caves or caverns; Theme or Amusement Parks; Zoos, Aquariums or Wild Animal Parks;
  • Recreational Activities, including but not limited to whitewater rafting, skiing and snow activities, mountain biking, hunting and fishing.

"Independent Activity" means an entity or organization which attracts a minimum of eighty-five percent (85%) of its visitors from outside the local market and is at least once of the following:

  • An entity or organization which provides recreational activities including but not limited to, whitewater rafting, skiing and snow activities, mountain biking, hunting and fishing, bus tours, dinner cruises and sightseeing tours;
  • A Resort;
  • A Destination Inn or Bed and Breakfast;
  • An entity or organization offering vacation rentals; or
  • Destination shopping
  • Destination camping 

"Resort" means a full-service lodging facility that is frequented for relaxation or recreational purposes and offers at least two amenities.

"Amenity" includes spa services, golf courses, full-service restaurants, skiing or snow activities, tennis, horseback riding, hiking trails, boating or fishing.

"Destination Inn or Bed and Breakfast" means a lodging facility located within the state whose recognized reputation for service and amenities are the primary motivation factor for visitors to travel to the area where it is located.

"Vacation Rental" means a lodging facility including chalets, cabins or condominiums. The term "vacation rental" may not include hotels or motels. 

“Destination Camping”
means a full-service camping facility that is located within the state whose recognized reputation for service and activities are the primary motivating factor for visitors to travel to the area where it is located.  Destination Campgrounds must have cabin/lodge room facilities in addition to a minimum of 65 campsites, including RV sites with full hook-ups.  Camp sites must be numbered and the destination must include water, shower house, restrooms and firewood.  Visitor registration is required along with a campground host and night security.    Destination Campgrounds must have an on-site restaurant or grocery/gift shop facilities and offer at least three recreational camping activities.

“Recreational Camping Activities” includes hunting, fishing, boat rentals, boat launch ramp, swimming, horseback riding, ATV and/or hiking/biking trails, golf, miniature golf, and museums.

SEE PROGRAM OVERVIEW FOR AWARD LEVELS

 

 


Application Process:

$10,000+ - Contact Anna Plantz 304.957.9325, anna.m.plantz@wv.gov

$5,000 Fairs & Festivals - Contact Jane Godwin 304.957.9376, jane.e.godwin@wv.gov

Up to $7,500 - Contact Jane Godwin 304.957.9376, jane.e.godwin@wv.gov

Assistant - Contact Tonya Conley 304.957.9344, tonya.a.conley@wv.gov

FAX APPLICATIONS AND MODIFICATIONS TO: 304.558.4893 (See Introduction)


Reimbursement and Audit Process:

Loarie Butcher 304.957.9314, loarie.h.butcher@wv.gov

Eric Ayersman 304. 957.9386, eric.j.ayersman@wv.gov

Connie Rosenbaum 304.957.9322, connie.l.rosenbaum@wv.gov

Denise Allen 304.957.9354, denise.a.allen@wv.gov  

FAX: 304.746.0010


Logo Standards:

Creative Approval Requests: Contact Anna Plantz 304.957.9325, anna.m.plantz@wv.gov

Special use of The Brand Identity Logo that fall outside of the parameters of the logo standards guide, contact Anna Plantz 304.957.9325.

Computerized version of the Brand Identity logo, contact Rita Kee 304.957.9327.