The Tourism Matching Advertising Partnership Program is a reimbursable partnership program that provides matching funds for innovative and effective direct advertising projects that increase visitation and travel expenditures in the State of West Virginia impacting the economic growth of the travel industry.
PLEASE NOTE: It is mandatory for ALL applicants at ALL award levels who are seeking MAPP funding to attend MAPP Committee and Tourism Commission meetings in order to represent their projects and answer questions.
MAPP Funding Levels
IMPORTANT MAPP NOTIFICATION
The Tourism Commission voted to approve the following items during their May, 2015 meeting:
- To add the following questions to the MAPP Application Form:
That retargeting will now be considered an allowable expense under the Internet media category of MAPP applications.
- Does the Applicant Organization or any other businesses owned by representatives of the Applicant Organization receive any state or federal funding? If yes, please list and include a brief explanation of how the dollars are being utilized.
- All applicants are requested to order and make available at no cost to visitors and in lodging rooms (where applicable) the current State Travel Guide.
- If this application is approved, the Contact Name to receive Travel Guide deliveries is: ________________ at the following address: ____________. Please also list contact information for this person (including telephone number and email address): _________________.
- All applicants are also requested to keep listings on the Division of Tourism’s website current and accurate.
- The following will also be added to the Application Form: A blank for the applicants to fill in their OASIS Vendor Identification Number on the applications along with appropriate contact information.
Revisions to the Legislative Rule for the MAPProgram:
Regarding applicants to the $5,000 Fairs and Festivals category:
- The addition of craft breweries, distilleries and mini-distilleries as eligible destinations/attractions under 2.4.2. and 2.7.4. of the rule.
- A revision to 6.2. to read as follows: Seventy-five percent (75%) of a project's direct advertising must be directed toward areas outside of the local market or in major out-of-state markets, except for direct advertising for a fair or festival grant authorized by subsection 7.3 of this rule. The Commission reserves the right to allow local market media in excess of 25% that cost effectively reaches a well-researched target market on a case by case basis.
- Any applicant that is a Convention and Visitors Bureau must confirm that they are accredited by the West Virginia Association of Convention and Visitors Bureaus.
- Clarification that no applicant may apply for more than one award per year, and that all categories should submit by established deadlines.
Establishment of a clear direction on what isn’t going to work in MAPP submissions so applications that are not eligible will not be presented to the MAPP Committee, and that the following is added to the MAPP Application form:
- That applicants to the $5,000 Fair and Festival category attend one day of the MAPP Committee/Tourism Commission meetings instead of two. (This will include a mini-MAPP Committee meeting to be scheduled roughly an hour before the regular Tourism Commission meeting.)
- That representatives of the Division of Tourism speak with the West Virginia Association of Fairs and Festivals to arrange workshop(s) for training potential applicants on marketing and advertising.
Increased funding cap for all Large MAPP applications:
- If each the following information is not complete and included in your submission, it will prevent your application from being considered. You will be notified ahead of time that you will not need to attend the MAPP Committee and Tourism Commission meetings in order to represent your application:
- MAPP Submission Form
- MAPP Application Form with signed Certification Page
- Media Breakout Form
- Partner Breakout Form
- Tracking – If you’ve had any MAPP project within the last three years
- Up to 5 pages of tracking back-up
- Applicant Disclosure - signed
- Partner Disclosures for each partner – signed
- The $50,000 cap established by the Tourism Commission in June, 2014 has been increased. Beginning with the August 1, 2015 deadline, large MAPP funding requests may not exceed $125,000 for the amount being requested from the state until further notice. Large MAPP applications will continue to be funded at the 60/40 – applicant/state funding match which has been in effect since July, 2012. This revision will not affect matching levels for $7,500 small grants or $5,000 fairs and festival applications.
Should you need additional information, please contact Anna Plantz at the Division of Tourism at (304) 957-9325 or Anna.M.Plantz@wv.gov.