West Virginia Department of Commerce Matching Advertising Partnership Program - MAPP

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Matching Advertising Partnership Program - MAPP



Tourism Advertising Partnership Program (MAPP)

The Tourism Matching Advertising Partnership Program is a reimbursable partnership program that provides matching funds for innovative and effective direct advertising projects that increase visitation and travel expenditures in the State of West Virginia impacting the economic growth of the travel industry.

Deadlines

PLEASE NOTE: It is mandatory for ALL applicants at ALL award levels who are seeking MAPP funding to attend MAPP Committee and Tourism Commission meetings in order to represent their projects and answer questions.

Legislative Rule

MAPP Funding Levels

IMPORTANT MAPP NOTIFICATION

The Tourism Commission voted to approve the following items during their May, 2015 meeting:

  1.  To add the following questions to the MAPP Application Form:
    • Does the Applicant Organization or any other businesses owned by representatives of the Applicant Organization receive any state or federal funding?  If yes, please list and include a brief explanation of how the dollars are being utilized. 
    • All applicants are requested to order and make available at no cost to visitors and in lodging rooms (where applicable) the current State Travel Guide.
      • If this application is approved, the Contact Name to receive Travel Guide deliveries is: ________________ at the following address:  ____________. Please also list contact information for this person (including telephone number and email address):  _________________.
    • All applicants are also requested to keep listings on the Division of Tourism’s website current and accurate.
    • The following will also be added to the Application Form:  A blank for the applicants to fill in their OASIS Vendor Identification Number on the applications along with appropriate contact information.
  2. That retargeting will now be considered an allowable expense under the Internet media category of MAPP applications. 
  3. Revisions to the Legislative Rule for the MAPProgram:
    • The addition of craft breweries, distilleries and mini-distilleries as eligible destinations/attractions under 2.4.2. and 2.7.4. of the rule.
    • A revision to 6.2. to read as follows:  Seventy-five percent (75%) of a project's direct advertising must be directed toward areas outside of the local market or in major out-of-state markets, except for direct advertising for a fair or festival grant authorized by subsection 7.3 of this rule. The Commission reserves the right to allow local market media in excess of 25% that cost effectively reaches a well-researched target market on a case by case basis. 
    • Any applicant that is a Convention and Visitors Bureau must confirm that they are accredited by the West Virginia Association of Convention and Visitors Bureaus.
    • Clarification that no applicant may apply for more than one award per year, and that all categories should submit by established deadlines.
  4. Regarding applicants to the $5,000 Fairs and Festivals category:
    • That applicants to the $5,000 Fair and Festival category attend one day of the MAPP Committee/Tourism Commission meetings instead of two.  (This will include a mini-MAPP Committee meeting to be scheduled roughly an hour before the regular Tourism Commission meeting.)
    • That representatives of the Division of Tourism speak with the West Virginia Association of Fairs and Festivals to arrange workshop(s) for training potential applicants on marketing and advertising.
  5. Establishment of a clear direction on what isn’t going to work in MAPP submissions so applications that are not eligible will not be presented to the MAPP Committee, and that the following is added to the MAPP Application form:
    • If each the following information is not complete and included in your submission, it will prevent your application from being considered.  You will be notified ahead of time that you will not need to attend the MAPP Committee and Tourism Commission meetings in order to represent your application:
      • MAPP Submission Form
      • MAPP Application Form with signed Certification Page
      • Media Breakout Form
      • Partner Breakout Form
      • Tracking – If you’ve had any MAPP project within the last three years
      • Up to 5 pages of tracking back-up
      • Applicant Disclosure - signed
      • Partner Disclosures for each partner – signed
  6.  Increased funding cap for all Large MAPP applications:
    • The $50,000 cap established by the Tourism Commission in June, 2014 has been increased.   Beginning with the August 1, 2015 deadline, large MAPP funding requests may not exceed $125,000 for the amount being requested from the state until further notice.  Large MAPP applications will continue to be funded at the 60/40 – applicant/state funding match which has been in effect since July, 2012.  This revision will not affect matching levels for $7,500 small grants or $5,000 fairs and festival applications.

Should you need additional information, please contact Anna Plantz at the Division of Tourism at (304) 957-9325 or Anna.M.Plantz@wv.gov.

ADDITIONAL PRIOR MAPP NOTIFICATIONS!

Eligible Applicants

Applicant means a for-profit or non-profit entity or organization located within the state that promotes tourism within the state and is also a destination. The term "applicant" may not include vendors that would be supplying services paid for out of MAPP funds, schools or camps.

Definition of "Destination":

"Destination" means one of the following:

  • A region or area located within the state containing three or more attractions;
  • An independent activity located within the state;
  • A cultural or historic site or event which includes, but is not limited to, fairs or festivals, heritage and historic sites and museums;
  • Entertainment establishments which include, but are not limited to, pari-mutuel gaming establishments, live performing art centers, sporting organization or arenas, vineyards or wineries;
  • Scenic or natural sites such as show caves or caverns; Theme or Amusement Parks; or Zoos, Aquariums or Wild Animal Parks;

Additional Definitions:

"Attraction" means an entity which is at least one of the following:

  • A cultural or historic site or event which includes, but is not limited to, fairs or festivals, heritage and historic sites and museums;
  • Entertainment establishments which include, but are not limited to, pari-mutuel gaming establishments, live performing art centers, sporting organizations or arenas, vineyards or wineries;
  • Scenic or natural areas such as show caves or caverns; Theme or Amusement Parks; Zoos, Aquariums or Wild Animal Parks;
  • Recreational Activities, including but not limited to whitewater rafting, skiing and snow activities, mountain biking, hunting and fishing.

"Independent Activity" means an entity or organization which attracts a minimum of eighty-five percent (85%) of its visitors from outside the local market and is at least once of the following:

  • An entity or organization which provides recreational activities including but not limited to, whitewater rafting, skiing and snow activities, mountain biking, hunting and fishing, bus tours, dinner cruises and sightseeing tours;
  • A Resort;
  • A Destination Inn or Bed and Breakfast;
  • An entity or organization offering vacation rentals; or
  • Destination shopping
  • Destination camping 

"Resort" means a full-service lodging facility that is frequented for relaxation or recreational purposes and offers at least two amenities.

"Amenity" includes spa services, golf courses, full-service restaurants, skiing or snow activities, tennis, horseback riding, hiking trails, boating or fishing.

"Destination Inn or Bed and Breakfast" means a lodging facility located within the state whose recognized reputation for service and amenities are the primary motivation factor for visitors to travel to the area where it is located.

"Vacation Rental" means a lodging facility including chalets, cabins or condominiums. The term "vacation rental" may not include hotels or motels. 

“Destination Camping”
means a full-service camping facility that is located within the state whose recognized reputation for service and activities are the primary motivating factor for visitors to travel to the area where it is located.  Destination Campgrounds must have cabin/lodge room facilities in addition to a minimum of 65 campsites, including RV sites with full hook-ups.  Camp sites must be numbered and the destination must include water, shower house, restrooms and firewood.  Visitor registration is required along with a campground host and night security.    Destination Campgrounds must have an on-site restaurant or grocery/gift shop facilities and offer at least three recreational camping activities.

“Recreational Camping Activities” includes hunting, fishing, boat rentals, boat launch ramp, swimming, horseback riding, ATV and/or hiking/biking trails, golf, miniature golf, and museums.

SEE PROGRAM OVERVIEW FOR AWARD LEVELS

 

 


Application Process:

Contact Anna Plantz 304.957.9325, anna.m.plantz@wv.gov

Assistant - Contact Debbie Snead 304.957.9239 -
e-mail: debra.j.snead@wv.gov

FAX APPLICATIONS AND MODIFICATIONS TO: 304.558.4893


Reimbursement and Audit Process:

Loarie Butcher 304.957.9314, loarie.h.butcher@wv.gov

Jennifer Piercy 304-957-9322, jennifer.l.piercy@wv.gov

Denise Allen 304.957.9354, denise.a.allen@wv.gov  

FAX: 304.746.0010


Logo Standards:

Creative Approval Requests: Contact Anna Plantz 304.957.9325, anna.m.plantz@wv.gov

Special use of The Brand Identity Logo that fall outside of the parameters of the logo standards guide, contact Anna Plantz 304.957.9325.