West Virginia Department of Commerce Print Media

Recent Pages: Print Media
 


Print Media

»Newspapers, Magazines, Inserts, etc.

»Division of Tourism Co-op Ads


»Tourism Industry Member Co-op Ads

»State Travel Guide Ads
»Classified and Brochure ads ONLY

»Vendor Usage

»Electronic Tear Sheets

»Re-sized ads or Remnant Space


Should you have any questions or need additional information, 
please contact Anna Plantz at 304-558-2200 or e-mail anna.m.plantz@wv.gov

Category

Ad Size and Logo Position

Logo Version /
Minimum Size Required

Newspapers, Magazines, Inserts, etc.

 

(For Brochures See Printed Pieces / Collateral)



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Size: Ads ½ page and larger (based on 7 x 9" full-page size and up)

Position: Logo must be positioned in lower third of ad

New Tourism Logo

Minimum logo size 1.75" (1 ¾") in width

Color options and downloads.

 

 

Size: Ads under ½ page (based on 5 x 7" full-page size and under)

Position: Logo must be positioned in lower third of ad


 

New Tourism Logo

Minimum logo size 1.25" (1 ¼") in width

 

 

Size: Ads less than 2 ¼" x 3"

 

Position: Logo must be positioned in lower third of ad

New Tourism Logo

Minimum logo size 1" in width

 

 

REQUIRES SPECIAL PERMISSION IN ADVANCE FROM Anna Plantz AND A TOURISM COMMISSIONER.

Size:
Ads that are 1 ¾" x 2" or have one dimension (height or width) at 1 ¾" or less may be required to use the logo at less than 1"
 

Position: Logo must be positioned in lower third of ad

New Tourism Logo

Minimum logo size 0.625" (5/8") in width

 

Division of Tourism Co-op Ads

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Ads that are a part of the Division of Tourism's Co-op plan ONLY, may contain the version of the logo being utilized by the Division, and do not require the individual participants to utilize the WV logo.

 WV logo not required.


 

Tourism Industry Member Co-op Ads
Ads that are not a part of the Division of Tourism's Co-op plan.

The WV logo is not required on individual advertisers' ads as long as those ads are on a page where the WV Logo already appears.

For double truck ads (both pages side-by-side, facing front), the logo is required once in the lower 1/3 of the ad. If one page follows another (front/back), the logo is required on both pages.

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Size: Ads ½ page and larger (based on 7 x 9" full-page size and up)

Position: Logo must be positioned in lower third of ad

New Tourism Logo

Minimum logo size 1.75" (1 ¾") in width

 

 

 

 

 

Size: Ads under ½ page (based on 5 x 7" full-page size and under)

Position: Logo must be positioned in lower third of ad

New Tourism Logo

Minimum logo size 1.25" (1 ¼") in width

 

State Travel
Guide Ads

This rule applies to all guides developed by the West Virginia Division of Tourism in which advertising is sold.



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The Logo is not required on tourism-related ads or listings in the State Travel Guide, but will be prominently displayed on the Guide at the direction of the West Virginia Division of Tourism. All MAPP-related ads will be identified as indicated by the Tourism Commission.

 WV logo not required.

Classified and Brochure ads ONLY 
Other small space ads SEE ABOVE.

 

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Brand identity must be typeset in bold at the bottom of the ad (last text of ad).



If there is any question regarding an ad's eligibility relative to this category, prior approval by Anna Plantz is recommended.

 "West Virginia
Wild and Wonderful"

Vendor Usage

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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SPECIAL PERMISSION REQUIRED IN ADVANCE FROM Anna Plantz.

Media Vendors who agree to display the WV Logo/Call-to-Action on special West Virginia tourism sections, pages, etc. in order to promote the state and facilitate compliance with these logo standards for tourism industry members utilizing the MAPProgram may receive special authorization for logo usage with prior approval from the Division.


Example:

New Tourism Logo

Minimum logo size 1.75" (1 ¾") in width


 

 

With following (text is example):

"For information about these and other great West Virginia getaways, click or call the West Virginia Division of Tourism."

 

Electronic Tear Sheets:
When Submitting Electronic Tear Sheets for Reimbursement of Approved Print Media Expenses
In order for the Reimbursement Section to process electronic tear sheets, the applicant must include, on each tear sheet, the percentage by which the original publication has been reduced.
  

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Re-sized ads or Remnant Space:
If the applicant or the applicant's representative is supplying artwork to publications or media where the original size of the ad may be reduced or shrunk to fit a lesser-sized space requirement, or otherwise purchasing remnant space, it is the applicant's responsibility to make sure the WV logo is large enough in the original artwork for the ad to measure the minimum width when reduced. Please remember to double-check the minimum logo sizes for your size ad, and that, avoiding automatically using the minimum width may alleviate loss of reimbursement due to not meeting minimum standards.

Publications – when re-sizing an ad to fit remnant space, please shrink the ad with WV logo to scale – do not stretch or compress – it is better to float the ad and keep it to scale.


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