West Virginia Department of Commerce Internet Media

Recent Pages: Internet Media
 


Internet Media


»Banner Ads

»Small Space Internet Ads/Facebook Ads

»E-mail Marketing/Newsletters/Articles
»Mobile Banner Ads

»Social Media



Should you have any questions or need additional information,
please contact Anna Plantz at 304-558-2200 or e-mail anna.m.plantz@wv.gov.

FOR ALL ADVERTISING IN THIS CATEGORY:
All advertising in this category requires the WV logo to be placed at the initial point of advertising and, in addition, at the point where the consumer is directed by the ad.

At the point where the consumer is directed by the ad, the applicant is required to have a visible link to the West Virginia Division of Tourism's home page (www.wvtourism.com). Visible Link means - the logo/web address (web address lettering optional) must appear in the TOP 500 pixels, (at standard web page size - 72 dpi) of the first visible page where the consumer is directed by the ad. The consumer should be able to see the logo in the visible screen without scrolling down. (SEE VISIBLE LINK.)

Consumers must be able to reach the Division's web site with one click from the page where they are first directed by the advertising.

The Tourism Commission/Division of Tourism reserves the right to determine the acceptability and value of all written, graphic and visual material as to its content and appropriateness for the general public and for the state's effort to promote tourism.

Category

Ad Size and Logo Position

Logo Version /
Minimum Size Required

Banner Ads -

All advertising in this category requires the WV logo to be placed at the initial point of advertising and, in addition, at the point where the consumer is directed by the ad. (See above - internet media)

Ad sizes listed in this section are for the initial point of advertising. See VISIBLE LINK for landing page logo sizes.

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Size: For standard banner ads, including the Square (300 x 250), Skyscraper (160 x 600), and Leaderboard (728 x 90), the logo should always be used for optimum legibility and should never be less than 1.25" (1 ¼"") wide (90 pixels wide x 41 pixels high at 72 dpi).



Position: N/A

New Tourism Logo

Minimum logo size 1.25" (1 ¼"") wide (90 pixels wide x 41 pixels high at 72 dpi).


Small Space Internet Ads, including Facebook Ads

All advertising in this category requires the WV logo to be placed at the initial point of advertising and, in addition, at the point where the consumer is directed by the ad.

Ad sizes listed in this section are for the initial point of advertising. See VISIBLE LINK for landing page logo sizes.

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Size: If the size of the initial point of advertising (where the consumer clicks) either by small banner ad or link does not permit fully visible use of the WV logo – the ad is not eligible for MAPP funding.

If the ad size does permit a reduced version of the WV logo, the logo may never fall below 0.625" (5/8") wide (45 pixels at 72 dpi) and REQUIRES SPECIAL PERMISSION IN ADVANCE FROM Anna Plantz AND A TOURISM COMMISSIONER.


Position: N/A

New Tourism Logo

Minimum logo size 0.625" (5/8") wide (45 pixels at 72 dpi).

E-Mail Marketing / Newsletters / Articles

All advertising in this category requires the WV logo to be placed at the initial point of advertising and, in addition, at the point where the consumer is directed by the ad. (See above - internet media)

Ad sizes listed in this section are for the initial point of advertising. See VISIBLE LINK for landing page logo sizes.

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Size: The logo should never be less than 1.75" (1 ¾") wide (126 pixels wide x 57 pixels high at 72 dpi).

Position: N/A



New Tourism Logo

Minimum logo size 1.75" (1 ¾") wide (126 pixels wide x 57 pixels high at 72 dpi).

Mobile Banner Ads

These logos are for Mobile use only and not to be used in standard advertising. If the landing page for your mobile banner is a full-sized website. The Mobile Web Site logo must be displayed, even if the WV standard oval logo is already being displayed.

All advertising in this category requires the WV logo to be placed at the initial point of advertising and, in addition, at the point where the consumer is directed by the ad. (See above - internet media)

Ad sizes listed in this section are for the initial point of advertising. See VISIBLE LINK for MOBILE for landing page and APP logo sizes and design.

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Size: The WV Tourism mobile banner icon should never be less than .25" (¼") wide (18 pixels at 72 dpi) on a 3.5" (3 ½") smart phone screen (screen measured diagonally).

Prior creative approval by Anna Plantz is recommended.

Position: N/A

Mobile Logo

Minimum logo size .25" (¼") in width

Social Media

It is preferable to have the WV Tourism logo (See “Small Space Internet Ads” above) or #GoToWV appear on the ad itself, but if that is not feasible, a waiver or alternative may be granted on a case by case basis. Such a waiver must be requested in writing and approved by Anna Plantz and a Tourism Commission Member.  All MAPP advertising that requires creative approval must be accompanied by a Creative Approval Form and emailed to Anna Plantz atAnna.M.Plantz@wv.gov.

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