West Virginia Department of Commerce Adventure West Virginia Resort, LLC

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Adventure West Virginia Resort, LLC



Adventure West Virginia Resort, LLC

Project Type: Expansion
Location: Fayette County
In April 2008, three whitewater rafting companies – The Rivermen, Class VI River Runners and Adventure Mountain River – merged into a new company, Adventure West Virginia Resort, LLC.

The core strategy of the new company is to become a year-round adventure destination resort where visitors can choose to stay longer by utilizing the resort’s multiple activities, lodging options and dining facilities. These opportunities will allow Adventure West Virginia Resort to become more competitive and marketable not only in the rafting industry, but in the vacation-destination world as well.

Adventure West Virginia took a bold step in 2009, a time of economic uncertainty, to move The Rivermen to Class VI’s existing 140-acre facility and spend more than $3.5 million on a new lodge, bath house, basic rental cabins, deluxe rental cabins and an operations garage. The company also added Tree Tops Canopy Tour, a world-class, year-round canopy tour that draws thousands of out-of-state visitors. The canopy tour offers zip-lines, skylines, rappelling and hiking.

Adventure West Virginia decided to utilize the GGWFP in three specific areas to become more competitive and marketable, as well as to increase revenue. Areas of focus include advanced medical education, swift-water rescue and specialized canopy tour guide training. As a result of this expansion, the number of seasonal and full-time employees has increased.
“The Governor’s Guaranteed Work Force Program training award, along with investment in infrastructure has helped Adventure West Virginia Resort grow its revenue in 2009 by 20 percent.”

Paul Buechler
CEO
Adventure West Virginia Resort, LLC